Friday, June 3, 2011

Behind the Scenes - Sears Video Shoot!

Have you heard the exciting news? On March 25th Yes Lifestyle Organics and Yes World Boutique were launched onto Sears.ca! Working with Sears has been an exciting journey for Yes World Boutique. Sears is collaborative, creative and innovative. Sears is constantly emerging with new ideas and products and Yes World Boutique is proud to be part of their new product assortment and eco initiative at http://www.sears.ca/.

Yes Lifestyle Organics pieces on display in the Toronto Eaton Centre.

To officially announce the launch onto the Sears website, Suzanne Wyman, designer of Yes World Boutique and Yes Lifestyle Organics in conjunction with Sears shot an in store video at the Sears Canada flagship store at the Toronto Eaton Centre. The making of this video is a product of the collaborative creativity of Sears and Yes World Boutique.



The video was directed and produced by Aaron Phelan and Serge Constantinou of Clip Theory. In the video below you can see clips from their various works.

                 
                              2011 Reel from ClipTheory on Vimeo.



The video was launched at the Green Living Show in Toronto in April, 2011 and the Epic Sustainable Conference in Vancouver in May, 2011. The video will also be launched online shortly on the Sears Faceboook page, on YouTube, and right here on our blog!